Inrecent SEO news, Google is planning to launch a pay-per-view service throughtheir popular, high traffic site, YouTube. Will this endeavors be a success, orwill it flop like so many of their other recent efforts?
Later this year, Google maybegin offering pay-per-view movies via online video site YouTube. This willinclude new releases, possibly offered at $5 per film. YouTube already offerssome older titles for a rental fee of .99 to $4, but their catalog is limited.Google is currently talking with various movie studios, such as Lions Gate,Sony, MGM, and Warner Bros. about including their titles in the YouTubecatalog. New titles will possibly be offered the same day they are released onDVD.
Its also speculated thatthis service will be integrated with upcoming Google TV. According to Google Senior Product Manager Rishi Chandra, the purpose of Google TVis, "to bring the entire Web to the television setto take the best of what TVoffers these days and the best of what the Web offers and combine them."
Google TV will give television thenavigation capabilities of the web. This will benefit viewers and advertisersalike. Viewers can navigate TV to more easily find the programs and channelsthey want to watch. And advertisers can include links in their commercials totake interested viewer to the companys website, which will allow for moreeffective internet marketing.
Both the pay-per-view serviceand Google TV are speculated to launch around the same time. They can beintegrated in the way that those with the Google TV service can watchpay-per-view films on YouTube right through their televisions. This willprovide a more comfortable viewing experience than sitting at a computer deskor watching a film on a small laptop screen.
With the decline of videostores like Blockbuster, streaming movies over the Internet is where the futureof video rental lies. After all, you don't have to leave your house to get themovies, there are no late fees, and you don't have to worry about getting a DVDthat is scratched and won't play or skips constantly. Netflix, iTunes, and Hulualready offer such services. Will Google offer a worthy competitor? Or willthis service flop like so many of Google's other recent endeavors, such asGoogle Buzz or Google Wave?
Google is counting on thepopularity of YouTube to make their pay-per-view service a success. Currently,YouTube is one of the most popular sites on the web, with approximately 100million visitors every month, and an outstanding Alexa rating of 3 worldwide.This high traffic website already has a huge audience that will be aware ofthis new service when it launches.
However, it is possible thatpart of the popularity of YouTube is the ability to watch a bunch of shortvideos for free. Many people visit YouTube to see the latest viral video, watchthat funny commercial they keep hearing about (Old Spice Guy?), or watch musicvideos from their favorite artist when the have a little bit of time to kill. Willthe YouTube audience be drawn to visit the site to pay to watch full-lengthmovies? Or is the plethora of user generated content and short videos the maindraw?
Another factor that mighthamper success is that Google may be a bit late to the party. Netflix hasalready implemented an instant viewing service that allows members to watchfilms instantly over the Internet and video game consoles like the NintendoWii. Other services like Hulu, iTunes, and Amazon Video on Demand are alsogaining popularity as sites for viewing films and TV shows. Will the alreadylarge YouTube audience be enough to propel Google's pay-per-view service overits competitors? What will Google offer that its competitors won't?
It's obvious that Google istrying very hard to stay on top of the search engine and Internet realm. TheWeb giant already has plans for a social network that is said to possibly rivalFacebook, which will prove to be a daunting task. However, Google is willing totake on the challenge of starting its own online social networking site, andhas already acquired companies involved in social media services. Only thefuture will tell if Google will stay on top, or finally crumble.
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