At this very moment, clients, customers, and business prospects are all chatting with each other online. People are updating their Facebook statuses, responding to blogs, tweeting on Twitter about how great their day was, or maybe sharing video links and movie clips from YouTube. In this modern digital age, people are constantly communicating, chatting and sharing information. Do you want to be a part of their social parley, or get left behind?
Social media and email marketing play a very important rolein customer engagement these days.Social Media Marketing is an excellent wayfor you to share relevant content in building customer relations, and can alsohelp grow your email database.These two internet marketing tools, along with anSEO-friendly Web Design, will help create a strong marketing mix for yourbusiness.Email Marketing and social media work differently and in their ownunique ways.Social media offers public conversations as a sort of forum wherevirtually anybody can comment, share their thoughts, and offer information.Itis timely, quick, fleeting and interactive.Posts on a social media sitecontinue to flow downstream together with all other messages.Therefore, if youupdate your status in the morning and your potential customers go online atnight, there is a good chance that these people may not ever see what youposted.Emails, on the other hand, allow for more intimate conversations withyour clients.When a person opens an email newsletter, you get to have anundivided moment of his or her time.Another benefit of emails is that theyfeature permanence, and therefore readers can always browse through theirin-box if they wish to revisit your email.While social media generally tends tobe characterized by the sharing of content and members that engage in friendlybusiness/personal conversationsArticle Submission, email marketing tends totake the conversation to the next level of engagement.Here are some tips foryou to make the most of this excellent online marketing combo:Be aware of whereyour customers are.You dont know where to find potential clients unless youtest the different social media waters and search for them.People havedifferent social media cravings.There are others who enjoy live feeds overTwitter or occasional Facebook posts.Professionals and businesses may be moreupdated at LinkedIn.Build your business online presence through an emailmarketing list.Take advantage of your email list to jumpstart your very ownsocial media presence by inviting clients to become a fan of your Facebook fanpage or follow your thoughts on Twitter.Repurpose your previous newslettercontent.Always keep in mind that content is still supreme over all.You reallydont need new content every now and then to engage people on your networkingsites.Create article snippets and then share a link that archives yournewsletter.Increase your blog visits.Think of social media and emailnewsletters as satellites to your blog or site.Include links to your socialmedia post but dont overdo it.Never sell services/goods all the time! Invitecustomers to sign up for your mailing list.Take advantage of your email list byestablishing an online presence and use this social media visibility to sign uppeople for your mailing list.
Article Tags: Social Media, Email Marketing
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