Mary Poppins Could Have had her Name and Logo on Her Promotional Umbrella

When you think about themusical movie version of Mary Poppins, it is hard not to remember her flyingaround using her umbrella as her wings.

Wouldnt it have been great if she had knownabout marketing and had her name and logo on her umbrella? Just think about how many people would havelearned that she had a nanny business.

Now this may seem a bitsilly but it does serve to make a point promotional umbrellas are a good wayto get your name out in front of peoples eyes so they can learn a little aboutwhat you do. Although, it is highlyunlikely that anyone will be using your promotional umbrella as a means oftransportation they will be popping it open from time to time and this is allyou need to have it work for you.

One often heard reason, fornot using advertising umbrellas, is that they are only a marketing device whenit is raining and there are many parts of America that see very little raineach year. But, let this be heard, thosenay sayers are not thinking out of the box because promotional umbrellas arejust as much an effective marketing tool in the warmer climates of the countryas they are in the wetter parts. Apromotional umbrella makes a fine and dandy sun shield and shade maker.

Now, knowing that a promotionalumbrella will be a valuable giveaway no matter where your business ororganization operates, it now becomes necessary to plan how you will distributeyour giveaways. Distribution is the keyin a marketing plan. It is especially important if you want to increase yourcustomer base through your promotion or to increase sales during yourpromotion. Setting a goal for what youwant to get out of your marketing promotion will help you reach it.

If your goal is to increasenew customers by 500 during your campaign, then you will need to purchase atleast 500 umbrellas. If your goalthough, is to increase sales by $5,000 during the marketing event, then it is alittle harder to know how many promotional umbrellas to buy.

When buying the printed umbrellas for your event, you will have a variety of options in quality andprice. A good rule of thumb is to landsomewhere in the middle of the price range, unless you have an unlimited budget(yeah sure!). If your customers orbenefactors are high rollers, you may have to buy the highest qualitypromotional umbrellas as they are used to the finer things in life.

You also want to be surethat the quality of the promotional umbrellas you buy are the quality you wantto represent your company or organization.Promotional items say a lot about a company and you may not want yourumbrellas to say you are cheap and dont really care about quality.